FT Adviser (07/03/2019) – Aviva will launch new enhancements to its adviser platform during 2019, as it hopes to restore trust in its credibility.
Lindsey Rix, the provider’s managing director of savings and retirement, told FTAdviser that Aviva is working hard to rebuilding its relationship with advisers and clients, after facing several issues with its platform migration.
She said: “It is fair to say that we haven’t seen a massive flight away, but we’ve certainly seen conversations with advisers wanting to see the platform stabilised before seeking to put more business with us, which I think is a fair reflection.”
Aviva will launch new enhancements to its adviser platform during 2019, as it hopes to restore trust in its credibility.
Lindsey Rix, the provider’s managing director of savings and retirement, told FTAdviser that Aviva is working hard to rebuilding its relationship with advisers and clients, after facing several issues with its platform migration.
She said: “It is fair to say that we haven’t seen a massive flight away, but we’ve certainly seen conversations with advisers wanting to see the platform stabilised before seeking to put more business with us, which I think is a fair reflection.”
Ricky Chan, director and chartered financial planner at IFS Wealth & Pensions, agreed with Mr Gibson.
He said: “I think it’ll be a huge mountain to climb for Aviva (or any platform) to rebuild the trust, particularly as I understand that this isn’t the first time they’ve had mis-steps in the advisory market.
“Advisers generally don’t like moving platforms frequently because of the disruptions it causes for clients and the business (in addition to the regulatory burden, paperwork, retraining support staff, time and costs associated), so once Aviva has lost trust within their existing adviser base, I think it’ll be hard to regain it. So for those that have stopped using Aviva, it’s unlikely they would return anytime soon.
“That said, as Aviva do offer competitive platform deals, if they resolve their IT issues and rebuild their reputation, they could tempt new advisory firms that are unhappy with other platforms experiencing re-platforming issues.”
Full article link: https://www.ftadviser.com/platforms/2019/03/07/aviva-reveals-plan-to-win-advisers-back/
